SaaS features section: examples and best practices
A SaaS features section explains what the product does, one benefit at a time. The most common and clearest layout is alternating rows: a short benefit on one side and a real screenshot on the other, with the sides swapping row by row.
The job
Explain what the product does, one benefit at a time. Each part should answer one question a visitor has, and show the product doing it.
What works
- Alternating rows: text on one side, a real screenshot on the other
- One clear benefit per row
- Short headings that read like outcomes
- A mix of layouts down the page, such as one dark band between light rows
- Real product screens, cropped to the part that matters
Avoid
- Grids of icons with vague labels
- Feature lists without context
- The same layout repeated in every section
- Abstract illustrations in place of the product
- Long paragraphs nobody will read
Eight features layouts that work
Alternating text and screenshot rows are by far the most common features layout on leading SaaS homepages. A dark feature band and a row of image cards come next. Most pages mix several of these, one after another.
01
Alternating text and visual rows
One feature per row, copy on one side and a screenshot on the other; the sides swap.
Use it when: You have a few key benefits that each have a screen to show.
02
Full-width dark feature band
A dark or brand-colour band with light text and a product shot, a list or cards.
Use it when: You want to break the rhythm of a light page and stress one point.
03
Heading and image cards
Three or four cards with an image on top, often a carousel with arrows.
Use it when: You have several parallel features, products or audiences.
04
Icon grid
Three or four columns of an icon, a title and two lines of text, with no images.
Use it when: Many small features that need a quick overview, with clear labels.
05
Centred heading, big screenshot
One wide product shot, map or diagram under a centred heading.
Use it when: One screen or diagram tells the whole story.
06
Bento grid
Cards of mixed size: one large interface card, with smaller stat and illustration cards.
Use it when: A product with many parts that you want to show at a glance.
07
Floating media collage
Short centred copy with photos or interface pieces scattered or tilted around it.
Use it when: Visual or platform products where variety is the point.
08
Full-bleed video story
An edge-to-edge customer video with a short caption.
Use it when: You have a strong customer film and a brand to match.
Features checklist
- Does each row or card cover exactly one benefit?
- Does each heading name an outcome, not a feature name?
- Is there a real screenshot for the most important features?
- Can a visitor scan the headings alone and get the story?
- Do consecutive sections use different layouts?
- Is every icon paired with a label that says what it means?
Questions
- What is a features section on a SaaS website?
- The part of the homepage that explains what the product does, usually right after the hero and the customer logos. It turns the promise of the hero into concrete benefits.
- What is the best layout for a SaaS features section?
- Alternating rows, with a short benefit on one side and a real screenshot on the other, is the most common and the clearest. Mix in a dark band or a card row to keep a long page varied.
- How many features should a SaaS homepage show?
- Only the few that make people buy. Give each one its own row or card, and link to a features page for the full list.
- Should I use icons or screenshots for features?
- Screenshots, for the main features. Real screens explain more than icons and build trust. Icon grids suit a quick overview of many small features, as long as each label is clear.
- What is a bento grid on a website?
- A grid of cards in mixed sizes, like a bento box: one large card for the main screen and smaller cards for stats or details. It shows many parts of a product in one view.
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