Customer logo section: SaaS examples and tips
A customer logo section proves that real teams already trust the product, before the page makes a single promise. The most common and effective form is a short caption above one quiet row of greyscale logos, placed right under the hero.
The job
Prove that real teams already trust the product. The logos do the talking, so the visitor reads the features with that trust in mind.
What works
- A short caption above one quiet row of logos
- Greyscale logos, evenly spaced and the same visual size
- Placed right under the hero, or inside the first screen
- Logos your visitors recognise, from their own field
- A link to customer stories for those who want more
Avoid
- Logos without permission
- A wall of logos that pushes the product down
- Full-colour logos that fight with the buttons
- Logos of different sizes and weights in one row
- A vague caption with no logos people know
Six customer logo layouts that work
A caption above a single row of logos is by far the most common layout on leading SaaS homepages, with the scrolling marquee next. The others suit longer customer lists or quieter pages.
01
Caption and a single logo row
A centred caption, such as “Trusted by”, above one row of greyscale logos.
Use it when: Almost always: it is the clearest and quietest proof.
02
Scrolling marquee
Logos scroll sideways without end and are cut at the edges, often on a dark band.
Use it when: You have more logos than fit in one row and want motion.
03
Caption left, logos right
A thin band with the caption at the left and the logos on the same line.
Use it when: You want proof in the least possible height.
04
Logo wall grid
Several rows of logos in a grid, on a light or dark ground.
Use it when: Enterprise products with a long list of well-known customers.
05
Logos in tiles
Each logo sits in its own bordered tile or pill.
Use it when: Your logos vary a lot in shape and need a frame to look even.
06
Heading left, logo grid right
A heading and a customer stories link on the left, a two-column logo grid on the right.
Use it when: Logos lead into case studies and deserve their own section.
Logo section checklist
- Do you have permission to show every logo?
- Will your visitors recognise most of these names?
- Are the logos greyscale and the same visual size?
- Does the caption say who these customers are?
- Does the section sit right under the hero?
- Is the product still visible without a long scroll past the logos?
Questions
- Where should customer logos go on a SaaS homepage?
- Right under the hero, or inside the first screen. Proof works best before the features, so visitors read the rest of the page already trusting the product.
- Should customer logos be in colour or greyscale?
- Greyscale, in most cases. Grey logos read as one calm row and do not compete with the main button. Full-colour logos pull the eye away from the page.
- Do I need permission to show customer logos?
- Yes. Check your contracts or ask the customer before you show their logo. Many agreements do not allow it by default.
- What should the caption above the logos say?
- Keep it short and specific, such as “Trusted by finance teams at”. Naming the kind of customer helps visitors see themselves in the list.
- Is a scrolling logo marquee better than a static row?
- Not better, just different. A static row is calmer and easier to read; a marquee fits more logos and adds motion. Use the marquee only when one row is not enough.
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