SaaS website footer: examples and best practices
A SaaS website footer closes the page calmly and helps people find the rest of the site. The best footers repeat the logo, group product, company and legal links into short columns, and add contact and social links, in plain, quiet styling.
The job
Close the page calmly and let people find the rest. Visitors who scroll this far are looking for something specific, so make every link easy to find.
What works
- The logo again, with a short line about the product
- Product, company and legal links in short, labelled columns
- Contact and social links in a predictable place
- Plain, quiet styling, often on a dark background
- A legal row at the bottom with privacy, terms and the company name
Avoid
- A second sales pitch
- Dead links or links to empty pages
- Long, unlabelled lists of links
- Tiny, low-contrast text that is hard to read
- Hiding contact details or legal pages
Six footer layouts that work
Two layouts are by far the most common on leading SaaS sites: the brand column with a sitemap, and the dense mega sitemap. The others either drop the brand column or add one extra element to the columns. A one-line footer is rare.
01
Brand column and sitemap
Logo, a short blurb and social links on the left, with a few link columns on the right.
Use it when: Most SaaS sites, and any site with a handful of pages.
02
Dense mega sitemap
Many columns with many links each, often with a language picker, mostly on dark.
Use it when: Large products with many pages, docs and regions.
03
Plain column sitemap
A few short link columns with no brand column, and a legal row below.
Use it when: You want a simple footer and the logo already sits in the navigation.
04
Sitemap with help band
Link columns plus a large “How can we help?” line, a contact link or a phone number.
Use it when: Sales-led or support-heavy products where talking to someone matters.
05
Sitemap with newsletter signup
An email field and a subscribe button in its own column or above the link columns.
Use it when: You publish a blog or updates and want to keep in touch.
06
Giant wordmark
The brand name set huge across the footer, at the top or the bottom.
Use it when: Strong brands that want the page to end on the name.
Footer checklist
- Is the logo there, with a short line about the product?
- Are product, company and legal links grouped in labelled columns?
- Do privacy and terms links work?
- Can a visitor find how to contact you?
- Does every link go to a real page?
- Is the text large enough and in enough contrast to read?
- Does the footer stay quiet, with no new sales pitch?
Questions
- What should a SaaS website footer include?
- The logo, link columns for product, company and resources, contact and social links, and a legal row with privacy, terms and the company name.
- How many columns should a footer have?
- Enough to group your links clearly, usually a handful of short columns. Large products use many columns; a small site needs only a few.
- Should a SaaS footer have a newsletter signup?
- Only if you send updates people want. When a SaaS site collects emails for news, the footer is the usual place for it, not the closing call to action.
- Should the footer be dark?
- It often is. Many SaaS sites end on a dark footer even when the rest of the page is light, which marks the end of the page clearly.
- Is a minimal one-line footer enough?
- For a SaaS site, rarely. Visitors use the footer to find pricing, docs, contact and legal pages, so a short sitemap serves them better than a single line.
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